-
Toronto Artist Turns Condo Ads into Tents
Martindale had a lot of thoughts on the behaviors of these ad campaigns. He observed that a lot of it advertised a higher end lifestyle in the midst of lower income peoples. The offhanded juxtaposition made him see taglines like “where life will take you…” or “it’s all about you” in an ironic light. He saw that more still used branding and “art names” that suggested they were marketed to artists while priced far out of their affordable range. “It’s offensive to artists,” Martindale says.
So, in response, Martindale made art. In communicating his thoughts, he used surplus broom handles and manually hammered in grommets, creating one-man tents out of illegally placed advertisements. Employing the same tools of graphic design as the original campaigns, Martindale repurposed the sandwich boards into installation. These are intended not as practical shelters but as sculpture — that is, subverted condo apartments.
(via west-egg)
Posted on November 14, 2010 via west egg with 2 notes
Source: spacingtoronto.ca
-
thedepressiverealist reblogged this from west-egg
-
dodgeram reblogged this from west-egg
-
west-egg posted this
-
Depressive realism is the proposition that people with depression have a more accurate perception of reality, specifically that they are less affected by the positive illusions of illusory superiority, the illusion of control and optimism bias. It must be understood that this refers specifically to people with borderline or moderate depression — while normal people see things in too positive a light and severely depressed people see things in too negative a light, the "grey" area in between leads to the most accurate perceptions of reality. [Source, wikipedia, Depressive Realism]
